A cloudy and streaky sky
A cloudy and streaky sky
A rocky desert landscape
A rocky desert landscape
about the show

The Journey to The Promised Land

The Journey to The Promised Land

Meet the characters, the crew, and learn more about the show.

Brought to you by

In our own journey so far, the sea has split a few times.

Israelites journey map
Israelites journey map
impact

10.5 million+ impressions

Since July 1, 2024, our pilot episode has gotten 95k+ likes and nearly 6,000 comments.

The Promised Land Series YouTube Pilot
The Promised Land Series YouTube Pilot
The Promised Land Series YouTube Pilot
giving

Over $10k in donations

More than 150 tribesmen helped beat our goal, donating on average $70 each, all in less than a year.

production

6 weeks of production

Almost 100 crew, 29 cast members, hundreds of background actors, and at least 26 animals worked together to make 6 episodes.

Mitch Hudson and Richie Johns talk to Moses on the set of The Promised Land Series
Mitch Hudson and Richie Johns talk to Moses on the set of The Promised Land Series
Social posts from The Promised Land Series
engagement

1 million total followers

Thousands of likes, comments, and shares from all of you make the algorithms happy.

Stats from your favorite characters

Who's in charge around here?

Mitch
Hudson

Writer/Director

After graduating with a film degree from Liberty University, Mitch directed an acclaimed feature film and several award-winning short films that have screened in film festivals nationwide.

Since 2018, Mitch has served as assistant director on the hit series The Chosen, directing thousands of background actors in some of the most iconic biblical scenes ever captured on film.

Mitch and his wife Maddy currently live in Atlanta with their cat, Mia.

Richie
Johns

producer

Richie is the Co-Owner of Studio 523, a production company he runs with his wife and business partner, Bethany. Together, they’re passionate about telling stories that inspire hope, crafting film and television projects that uplift, encourage, and resonate with audiences.

Richie will make his directorial debut with Still Hope, a powerful feature film inspired by true stories of human trafficking survivors. The film, set for theatrical release in Spring 2026, tells a redemptive story of courage, healing, and restoration.

Richie brings significant passion and expertise to every project. He strives to make each set a fun, yet efficient environment that ultimately glorifies Christ throughout production.

He and Bethany live in Franklin, Tennessee, with their two Pembroke Welsh Corgis.

Our goal is to show that these biblical characters were just like us

Sure, they had bread falling from heaven and water spouting from a rock. And, yes, they followed pillars of cloud and fire through the desert…

But, they were also ordinary people who tried their best, made mistakes, and learned how to live in peace. Well, eventually.

How one simple idea turned into a whole production

A blurry background of the set of The Chosen
A blurry background of the set of The Chosen
Mitch Hudson holding a megaphone
Mitch Hudson holding a megaphone
Summer 2021

Writing the Pilot

While working on The Chosen, Mitch Hudson began writing scripts for The Promised Land, a series based on a concept by associate producer Sydney Jarm, capturing the humanity, humor, and awkward realities of Moses' story.

An arid road
An arid road
Richie Johns and crew taking a selfie while scouting for locations for The Promised Land Series
Richie Johns and crew taking a selfie while scouting for locations for The Promised Land Series
Fall 2021

Scouting the Desert

Finding the right location meant finding the perfect mix of red rocks, desert sand, and just enough civilization to sustain a film set.

An image of the set of The Promised Land Series
An image of the set of The Promised Land Series
Zipporah, Miriam, and Mitch Hudson discuss the script
Zipporah, Miriam, and Mitch Hudson discuss the script
October 2022

Lights, Camera, Exodus

The pilot episode was filmed on location in Carlsbad, New Mexico, with a small and passionate cast and crew.

Between the dust, the heat, the rain, and the early mornings, the team captured the first chapter of this ancient story.

A social media graphic of the 40 Days and 40 Nights campaign
A social media graphic of the 40 Days and 40 Nights campaign
May July 2024

40 Days & 40 Nights

Leading up to the pilot release, the team launched a 40-day long grassroots marketing campaign across social media to build anticipation and grow an early community of fans.

Pre-release screenings of the pilot at various colleges and universities sparked an early buzz.

A social media graphic promoting the launch of the The Promised Land Series' Pilot Episode
A social media graphic promoting the launch of the The Promised Land Series' Pilot Episode
July 1, 2024

The Pilot Goes Public

When the pilot launched on YouTube, it quickly attracted an audience.

Within weeks, thousands of new viewers were discovering The Promised Land and fans were (politely) demanding more.

A rocky cliff face
A rocky cliff face
Men in ancient clothing stand in line on rocky ground
Men in ancient clothing stand in line on rocky ground
Late 2024 2025

Season One in the Works

Encouraged by the response, the team headed to St. George, Utah with a full cast and expanded crew to film Season One.

Post-production is now underway, with new episodes coming soon.

now

More stories to tell. More awkward moments to film. More wandering ahead.

Thanks for being part of the journey!

No goats will be harmed in the giving of your offering

Your tax-deductible gift helps us promote the show.

Thanks for being a part of our tribe!

The Promised Land Series resident goat tied to a post
The Promised Land Series resident goat tied to a post
Moses holding a sign that says "Commandment #11: Thou shalt join the newsletter"
Moses holding a sign that says "Commandment #11: Thou shalt join the newsletter"